Press Bio

Ryan Else is the Founder of Roadster Capital and a recognized leader of sales, marketing, and operations organizations with a 20+ year record of delivering software, products and services to enterprise clients, retailers, e-commerce and distribution channels. He received his MBA from The University of Notre Dame and is credited with leading the turn-around strategy of consumer electronics manufacturer Oregon Scientific and IDT International. As President & GM of North America he led sales, marketing, product, and operations teams in the development of retail, e-commerce and product road map strategy. He was also a key leader in the successful M&A process that led to the $500 million dollar acquisition of their parent company, IDT International by China’s Sanpower Group where he had responsibility for post merger integration.


Mr. Else started his career in sales and marketing at Oracle and has been successful in launching software, services and consumer products with companies including Oracle, PeopleSoft, Securify, Yahoo,  Amazon, Costco, Lowe’s, Home Depot and Ace Hardware. In doing so he has managed global sales teams, product and marketing organizations and the implementation of distribution, retail, SaaS, OmniChannel and e-commerce strategies. 

In The Press

2020 Speaking Engagements

Cyndx Venture Pitch - Shark ^ Bait 2 

2019 Speaking Engagements

Mita Tech Talks - Punta Mita Mexico

Finnovation PDX